SEO即搜索引擎優化，UEO即UserExperienceOptimization的縮寫，即用戶體驗優化，這兩者到底有什么關系呢？筆者根據自己5年的SEO行業經驗，談一下自己的看法。站在百度角度看，在網站優化中，SEO只是手段之一，UEO是目的，UEO的目標即網站建設最佳化。
SEO is search engine optimization, UEO is the abbreviation of UserExperienceOptimization, namely the user experience optimization, and both are exactly what relation? According to the level 5 years industry experience of SEO, talk about their own opinions. Standing in baidu perspective, in website optimization, SEO just means one, UEO is the goal, and UEO's goal of website optimization.

1、SEO只是網站優化手段(SEO just website optimization method)

SEO為站長朋友所熟知，在這里不做過多解釋。筆者在5年的SEO經歷中，發現有的站長朋友過分依賴SEO，筆者認為SEO只是網站優化的一種手段，而網站優化只是網站運營的一個過程。過度SEO被百度懲罰的例子，知名的站長網站Chinaz、A5已經有很多。從百度角度考慮一下，百度是搜索引擎，它希望用戶能在上面找到有價值且體驗好的內容，這是百度存在的價值。只要抓住這一點，網站就有明確的優化方向，即增加有用的內容，增加用戶體驗度。
SEO webmaster friends for known here don't make much explanation. The author in 5 years experience of SEO and found some webmaster friends relying too much on SEO, the author thinks that SEO is just a means of site optimization, and the website optimization just website operation of a process. Excessive SEO is baidu examples of punishment, famous adsense website Chinaz, A5 is a lot. From baidu Angle consideration, baidu's search engine, it can find out in hope the user experience value and good content, this is baidu the value of existence. Want to hold it, the site has clear optimization direction, that to increase the content of the useful, increase the degree of the user experience.

2、UEO是SEO的最終目的(UEO SEO is the ultimate goal)

UEO即以提高用戶體驗度為原則，改善網站功能、結構、操作、視覺等，從而黏住訪客，提高網站訪問量。百度要求網站要提高用戶體驗度，我們也要迎合百度這種要求，也就要做好UEO。站在百度的角度看，我們進行SEO的目的就應該是UEO，只有方向正確了，百度才會更加青睞我們的網站。筆者進行UEO的網站，在實施3個月后，網站的收錄量和訪問量都有大幅提升，在沒有刻意發一個外鏈的情況下，外鏈數兩周增長了3000萬。SEO要以UEO為目標，這樣就不用擔心搜素引擎懲罰，網站也會進入良性發展階段。
UEO namely to enhance the user experience degrees for the principle, structure, function, improve website operation, vision, and stick to visitors, to improve the site traffic. Baidu requirements to enhance the user experience of website, we also have to cater to baidu this request, will also make UEO. Standing in baidu's point of view, we are the purpose of SEO should be UEO, only the correct direction, baidu will be more popular with our website. The UEO website, in the implementation of after 3 months, the amount collected and traffic of web site have dramatically, in not trying to send a chain of the situation, the chain number two 30 million increasing. SEO to UEO as the goal, this will not have to worry about search engine punishment, the website will also enter the positive development stage.

3、UEO的目標即網站最佳化(UEO's goal of website optimization)

筆者認為，要做好UEO必須從網站的各個方面考慮，比如訪問速度、內容的價值、頁面的美觀、功能的易用、導航的清晰易、注冊的方便快捷等。在做UEO時必須完全站在訪客的角度上考慮，不要把自己當做設計者，你就能發現很多決定UEO的成敗的細節問題。UEO做好了，你就跟百度有了統一目標，百度也會更青睞你的網站。這是一個良性循環的過程，筆者的網站就正在走這條路，通過UEO建立符合百度要求的最佳化網站。
In my opinion, to do UEO must from all aspects of the web site to consider, for example, the value of access speed content, page of the beautiful, function of the ease of use, the navigation clear and easy to, registered the convenient and quick, etc. In UEO do must be completely stood in the Angle of visitors on consideration, not as a designer, you can find a lot of UEO decided to the success or failure of the detail. UEO ready, you're a unified goal baidu, baidu may also be more favour of your website. This is a virtuous cycle of the process, the author's web site is go this way, through the UEO establishment conforms to the requirements of the baidu optimal website.

SEO、UEO這些概念，是眾多站長在不斷實踐總結的基礎上提出來的。在網站優化過程中，很多問題站在百度的角度想一下，就會迎刃而解，換個角度看SEO、UEO你的理解就會不一樣。
SEO, UEO these concepts, is the practice in many webmaster continuously put forward on the basis of. In the website optimization process, a lot of problems standing in the Angle of baidu to think of it, can be solved, a different perspective, UEO SEO your understanding would be different.
本文發布于北京網站建設公司尚品中國http://tcggg.cn/