如今網絡發展得太快，現在網站設計跟不上時代的發展，互聯網上很大一部分企業網站建設缺乏設計思想，沒有個性，并沒有體現企業文化，還遠遠停留在幾年前的水平，頗具設計思想、富于企業文化信息、令人流連忘返、過目難忘、能夠起到營銷作用的的網站更是鳳毛麟角。隨著網絡的發展，人們的鑒賞力也越來越高，對于網站的設計也越來越在意，我們的網站應該不僅僅是信息的簡單羅列，否則就會很容易被淹沒在浩如煙海的互聯網之中。我們隨便在一個搜索引擎上查找某一行業的企業網站，我們都會找到成千上萬條信息，試想，在這么多的網站中，沒有自己企業特色、平庸無奇的網站是不會令人趕興趣的，更不用說進入詳細瀏覽了，我們知道，好的衣服能提高一個人的身價，好的網站也會提高一個企業的形象，一個好的網站在結構，導航，用色，內容等各個方面都是很講究的，也要符合SEO優化，它可能很簡單，但卻給人一種吸引力，讓瀏覽者觀賞的同時了解了企業信息。
Now network development too fast, now gansu website design can't keep up with the development of The Times, the Internet is a big part of the enterprise website construction design thought of, have no personality, and did not reflect the enterprise culture, are far from stay in the level of a few years ago, a design, abound enterprise culture information, a reluctant, look over unforgettable, can rise the marketing effect of the web site more rare. Along with the development of the network, the eye of people more and more is also high, for the website design is also more and more care about, our web site must be not only the information dictated, or it will be very easy to be drowned in the vast multitude of the Internet. We literally in a search engine for a specific industry enterprise web site, we will find hundreds of thousands of information, just think, in so many of the site, not their enterprise characteristics, mediocre and white website is not surprising the interested, let alone into the detailed browsing, we know, good clothes can enhance a person's prestige, good website will also improve a enterprise image, a good web site in structure, navigation, coloring, content and so on each respect is very exquisite, she can be very simple, but give a person a kind of appeal, let your visitors view and understand the enterprise information.

企業網站代表了一個企業的精神面貌，是企業的形象所在，如果網站不能反映企業的形象，反而被毛糙的文字、粗劣的圖片以及千篇一律的布局影響企業形象在瀏覽者心目中的地位，那么還不如不做！
Enterprise web site represents a enterprise spirit, is the enterprise image is, if the site can't reflect the image of the enterprise, instead of words, the poor of coarse pictures and waking influence enterprise image in layout visitors the status of mind, so as not to do!

評價一個網站好壞的標準僅僅憑美觀還遠遠不夠，因為對于企業來說，建設網站的目的不是觀賞，而是營銷，當然，這里所說的營銷是廣義上的營銷，即并不只是要實現在線購物或支付，所有有助于提升企業形象、促進品牌宣傳、提高服務質量的任何互聯網營銷手段都屬于這個范疇。從某種意義上來說，網站營銷對是傳統營銷方式的一種有效的補充，是一種新型的營銷方式，是運用現代計算機信息技術尤其是網絡技術來進行的一種社會生產經營形態，根本目的是增強企業的競爭力、增加或提高銷售或服務、增進與消費者或客戶的交流與溝通、提高企業生產效率、降低經營成本、優化資源配置。但是，值得注意的是：大部分企業并沒有網絡營銷意識，不知道如何利用網站進行營銷，尤其是對于網站的實際作用并不看好！實際工作中往往在我們的一再督促下，這些客戶才配合完成網站的發布，在他們的思想里建立網站只是不要落伍？！可以想象，這樣的建站態度是無法體現網站的價值的，而也有客戶曾打電話給我，高興地對我說：他已經通過網站接到訂單了！我想，這是對建站者最大的鼓舞，也是對我們工作最大的肯定。
Evaluate a websites solely on the standard of beauty is still not good enough, because for enterprise, it is not the purpose of building site viewing, but marketing, of course, here said the marketing is generalized marketing, which not only to realize the online shopping or pay, all help to promote the enterprise image, promote the brand promotion, and improve the service quality of any Internet marketing means all belong to this category. In a sense, the web site of marketing is the traditional marketing way an effective complement, it is a kind of new ways of marketing, is using the modern computer information technology, especially the network technology to a kind of social production and operation form, fundamental purpose is to enhance the enterprise the competitive ability, increase or improve the sales or service, improve and customers or clients exchange and communication, improve production efficiency and reduce operating costs, optimize the allocation of resources. But, it is worth noting that: most of the enterprise and have no network marketing consciousness, don't know how to use the web site on marketing, especially for the website of the actual role is not good! In the actual work often in our has repeatedly urged, these customers to cooperate to complete the release of website, in their thoughts in a web site just don't fall behind? ! As you can imagine, this site is unable to reflect the website attitude of value, and also have the customer had to call me, happy to say to me: he has been through a web site received orders! I think, this is one of the biggest stick to inspire, but also for our work the affirmation of the largest.

個別企業的網站負責人員追求新技術，在自己的站點里放置了許多網頁特效，比如Java，一方面效果令人不敢恭維，另一方面，這些特效會延長瀏覽器下載時間。其中隱含的嚴重問題是：漫長的等待會嚇跑所有瀏覽者，嚴重地影響網站和企業在顧客心中的形象，而這些瀏覽者往往不再進入您的網站！放棄這些特效，好好設計和規劃你的網站，往往比使用那些特效更容易貼近客戶，實際上這些特效是從來與好的企業站點無緣的，細心瀏覽著名企業的站點，您一定有很多收獲。
The individual enterprise web site responsible for personnel for the new technology, in their own site placed in many web special effects, such as Java, on the one hand, the effect is not flattery, on the other hand, these effects will extend the browser to download time. Implied in serious problem is: a long wait will scare away all your visitors, serious influence on the web site and enterprise in the customer in the heart of image, and these visitors often not enter your web site! Give up these effects, and a good design and planning your website, often use more easily than all the effects to the customer, in fact these effects is never and good enterprise site for no, careful browsing famous enterprise site, you must have a lot of harvest.

另外，有一點企業必須認識到：一個網站必須保持經常性的更新，才能不斷吸引訪問者再次光臨，使潛在的消費者變成客戶，如果網站一成不變，是無法獲得更多的商業機會的，因此，企業網站的維護是網站營銷又一個很重要的手段。但是，大多數企業并沒有意識到這一點，或被忙碌的工作所累，無暇顧及，或者干脆因為沒有必要的技術人員從而放棄。在此提醒各位企業人注意：必須把網站的維護工作放到議事日程上來，否則，您就在放棄很多垂手可得的商業機會！
In addition, there is a small enterprise must realize: a web site must maintain constant updates constantly to attract visitors to come again, make the potential consumers into customer, if a web site the same and is unable to get more business opportunities, therefore, the enterprise web site maintenance is web site marketing and a very important method. However, most of the enterprise and didn't realize this, or was busy work tired, too busy, or simply because there is no necessary technical personnel and give up. In this remind each enterprise note: must be the website maintenance work on the place on the agenda, otherwise, you are giving up a lot of business opportunities helps!
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