近些年來，有太多太多的企業網站建設，而且每天都會有多個企業網站形成，企業建設網站并找專業的優化人員來優化網站的關鍵詞排名，讓目標用戶通過搜索引擎的方式到營銷型網站建設購買產品，可以說的是現在的企業建設并優化網站都是想快點在網上賣出產品，其實這對于企業來說是件好事也是一件壞事。好事是企業不僅可以在線下營銷，在線上也是可以做營銷的，壞事就是在優化網站的時候出現各種各樣的問題，如企業網站發布產品內容、網站外鏈建設，這些如果優化不當就會直接給網站帶來巨大的影響，尤其是企業網站外鏈建設，說不準哪天你的企業網站就會消失在搜索引擎的前五頁，甚至是一百以外。
In recent years, the enterprise website building too many, and each day there will be more business website, enterprise website construction and optimization of keywords to find a professional to optimize your website ranking, let the target users through search engine marketing type website construction way to buy the product, can say is the enterprise construction and optimization websites are now eager to sell products on the Internet, in fact, this to the enterprise it is a good and a bad thing. The good thing is that enterprises can not only online marketing, online marketing is also can do, bad thing is all kinds of problems appeared in the website optimization, such as enterprise website content, website construction of the chain, which if properly optimized will directly to the site has great influence, especially the enterprise web site outside the chain of construction, said not sure what day your enterprise website will disappear in the search engine's front page five, or even one hundred.

1、站長該如何建設有用的外鏈
The chain webmaster how to construct useful

再來說下站長該如何建設有用的外鏈。其實有用外鏈并不難做，一般來說只要是針對性的和相關性的外鏈就是有用的，而且這種外鏈的質量、原創性要高，更重要的是這種外鏈是別人主動幫我們做的外鏈，筆者認為這樣的外鏈才是有用的。優化高手都是如何做外鏈的，他們要不寫針對性的外鏈去針對性的網站發布，要不就寫相關性的站長類型文章去站長網投稿，再者就去交換一些高質量的針對性友鏈。像筆者的企業網站外鏈都是將網站結合SEO寫成文章去站長網投稿，外鏈收錄后排名也上的很快。但要切記一點，文章一定要是相關性的，這樣以來外鏈對網站建設才有用。
Again said the chain webmaster how to construct useful. In fact, useful the chain is not difficult, as long as the general is the chain targeted and correlation is useful, and the quality of the original, the chain must be high, more important is the chain is the chain of others to help us take the initiative to do, I think that the chain is used. Optimization of master is how to do outside the chain, they have written for the chain of the site, the webmaster type or write correlation to stationmaster net contributor, furthermore to exchange some high quality the chain. As the author of the enterprise site outside the chain is the site with SEO written in the article to stationmaster net contributor, outside the chain included rankings also soon. But remember one thing, the article must be related, since such the chain for the website construction to be useful.

2、哪些外鏈對網站是沒有用的
What is of no use outside the chain on the site

先來說下哪些外鏈對網站建設是沒有用的。目前，站長做外鏈都喜歡去什么樣的網站做外鏈?這點相信站長都應該是非常清楚，太多太多的站長在負責一個企業網站的外鏈都喜歡去站長論壇做回帖、簽名、廣告灌水、博客、分類信息網、B2B網站的外鏈，雖然分類信息網和B2B里有針對性或相關性的分類頻道供外鏈發布，但很多企業站長喜歡在里面做重復的信息，這樣是沒法傳遞權重的。而且博客的權重傳遞的也非常少，幾乎都沒多少權重傳到自己的網站，更別說簽名外鏈和回帖以及廣告灌水外鏈了，這些外鏈做多了會直接造成K站。所以，筆者認為這些外鏈是沒有用處。
First for which the chain for the website construction is of no use. At present, the webmaster to do outside the chain have to like what kind of website to do outside the chain? This believe that the webmaster should is very clear, too many webmaster like to do outside the chain of forum of stationmaster replies, signature, irrigation, blog advertising, classified information network, B2B web site in the chain for a corporate website although classified information network, and B2B classification of channel targeted or correlation of the supply chain, but the stationmaster of a lot of enterprises like to repeat information in it, it is not transmit weight. But the blog of the weight transfer is very small, almost no weight to your site, not to mention the signature of the chain and replies and advertising irrigation the chain, the chain to do will be the direct result of K station. Therefore, the author thinks that the chain is useless.

3、外鏈要堅持做下去不要走走停停
To insist on the chain do not stop and go

最后說下外鏈要堅持做下去不要走走停停。很多企業站長做外鏈的時候都沒有堅持，導致網站今天有外鏈每天就沒有外鏈了，這是網站建設外鏈最大的問題所在，很多站長也會說，我天天做外鏈都不知道該寫什么內容去做外鏈，筆者建議如果是針對性的外鏈那就寫產品類型的文章，如果是相關性的外鏈那就寫上述筆者給的建議，內容一定要原創，然后堅持下去，關鍵詞就會有排名，關于這個就不多說什么了，大家好好研究。
Finally said the chain to do it don't stop. Stationmaster of a lot of enterprises to do when the chain do not stick, causing the site today, every day the chain is not the chain, this is where the construction site outside the chain the biggest problem, many webmaster will say, I do the chain do not know what to write content to do every day the chain, the author suggests that if it is for the the chain of the written product types of articles, if the chain of correlation that write the above the author give suggestions, content must be original, and then stick to it, there will be a keyword ranking, this is not to say what, we carefully study.