營銷型網站建設，是指根據企業產品或者服務的市場定位。營銷型網站建設不單純從美工與功能的角度，更注重的是從網絡營銷的角度來制作網站。營銷型網站建設可使得企業網站的整體架構與搜索引擎的特點相符合，對搜索引擎更友好，對用戶訪問體驗更人性化等。在此，分享下營銷型網站建設標準及營銷型網站建設特點。
Marketing type website construction, refers to the enterprise market positioning of products or services. Marketing type website construction not only from the art and functional point of view, more attention is to make the site from the perspective of network marketing. Marketing type website construction can make the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more humanized. Then, share characteristics of Web site construction marketing type website construction standards and marketing.

營銷型網站建設標準
Standard construction site marketing

1、易于管理，充分符合搜索引擎要求和用戶體驗要求網站
Easy management, fully meet the requirements of search engine and user experience for the site

方便的內容管理系統，靜態的頁面設置，對搜索引擎的充分友好。企業網站建設要降低維護成本，更多的是在網絡推廣上面的建設。
Content management system is convenient, static page settings, to the search engine friendly fully. Enterprise website construction to reduce maintenance costs, more is in the construction of the network promotion.

2、完善的網站服務，用戶問題需求一站式解決
Perfect site service, the user needs a one-stop solution

網站建設考慮完好的內容支持，對于營銷型網站，要有完好的網站內容，能更好的促進客戶進一步了解產品或服務，客戶常見的問題解答，這些內容可以更高的提高工作效率。
Website construction to consider well content support, for the marketing type site, a site content intact, can better promote the further understanding of the product or service to the customer, the customer to answer frequently asked questions, which can improve work efficiency.

3、做好網站流量的充分利用和網站數據的監測和統計
The monitoring and statistics do website traffic and make full use of Web Data

充分利用網站的流量，利用好網站的即時通訊系統，網站留言系統，即時和用戶互動，充分把握用戶的需求。
Make full use of Web site traffic, the use of instant messaging system good website, website message system, instant and user interaction, to fully grasp the needs of users.

4、提高網站的權威性
To improve the website authority

營銷網站建設考慮比較高的客戶信任度對企業網站來說，要提高自己的公信力。網站建設考慮詳細的聯系方式對于營銷型的網站，要有企業詳細的聯系方式，地址的地圖，方便于客戶聯系和找到企業。
Marketing website construction considered relatively high customer loyalty to enterprise website, to improve their credibility. Website construction considering the contact details for the marketing type site, have a business contact details, address map, to find the enterprise customer contact and convenient.

營銷型網站建設特點
Characteristics of website marketing

1、真正的網絡營銷為導向
The true network marketing oriented

營銷為主、技術為輔。傳統網站不營銷，除了技術落后之外，更重要的是思想、理念落后。網站要想起到網絡營銷的作用，關鍵因素是是否站在營銷的高度設計。
As marketing, technology. The traditional site not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing.

2、真正以用戶為中心的整體設計
Truly user centered design

潛在客戶來到您的網站，其中的關鍵因素在于網站的客戶體驗，也就是網站是否以客戶為中心，只有以客戶為中心的網站，才能最終取得客戶的青睞。
Potential customers to your site, one of the key factors in site customer experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers.

3、真正關注網絡品牌建設與推廣
Really focus on building and promotion of network brand

傳統網站所能夠起到的唯一作用也就是展示企業形象和產品，然而傳統的企業網站都是技術人員構建，并不懂什么營銷，所設計的網站僅僅是中看不中用，更談不上網絡品牌的建設和推廣。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion.

4、真正面向搜索引擎優化的頁面設計
To search engine optimization design

一個營銷型網站建設的一個最基本的特征就是一定要能夠非常容易的讓用戶找到，一個潛在用戶找不到的網站根本談不上什么營銷。
One of the most basic features of a marketing type website construction is to can be very easy to let users find, a potential user cannot find the website scarcely any marketing.