當前,市場經濟的的競爭已經不再局限于國內了,隨著中國加入WTO后國門的打開,國內的所有大中小型企業都面臨著國際市場的競爭!不管你是做什么的企業,都一樣逃避不了市場經濟”優勝劣汰“洗禮。現代企業失去了原有計劃經濟時代的保護,被迫摻入到這個國際大市場中來,不管你是情愿還是不情愿!
At present, the competition of market economy is no longer limited to domestic, with open after China's accession to the WTO abroad, all small and medium-sized domestic enterprises are facing the competition of the international market! Whatever you do business, the same can not escape the market economy "survival of the fittest" baptism. Modern enterprises lose the protection of the planned economy era, the forced incorporation into the international market, whether you are ready or not!

現在中小企業的難題主要是:企業知名度不高,產品個性特點不明確,再加上對外宣傳得不到位,導致產品市場占有率低下,企業難有起色!長期以往,產品占領不住應有的市場,銷路自然不暢,那么企業必然慘遭淘汰。企業進行網站建設已成為電子商務發展的必然!
Now the problem of small and medium-sized enterprises are mainly: enterprise visibility is not high, the product characteristics are not clear, coupled with the foreign propaganda are not in place, resulting in product market share is low, the enterprise has improvement hard! Long before, the product can not occupied the market, natural market not free, then the business will die out. Enterprise website construction has become a necessity in the development of electronic commerce!

一個企業為什么要建立自己的網站呢目前來講,大致有如下幾種目的:在網絡上樹立企業形象;推廣企業的產品及服務;通過網絡為各種提供服務、支持;開展電子商務。
Why an enterprise to set up their own websites. At present, there are following several objective: to establish a corporate image in the network; products and services to promote enterprise; through the network for various services, the development of electronic commerce support.

除了樹立企業形象,人們會希望網站能真正為企業帶來一些實效,如宣傳推廣企業的產品和服務,幫助企業聯系用戶等等,這可以說是在建站目的上進了一層。這樣的實際例子也很多:一個小企業,幾個系列,十幾種產品,希望建一個網站推廣自己的產品。這種網站的更新會相對較少,它實際上就是利用了網絡的無國界、24小時在線、成本很低等特點,相當于建了一個網上宣傳冊,其針對性非常強,關鍵在于它的宣傳。
In addition to establish a corporate image, people will hope the website can really bring some results for enterprises, such as the promotion of enterprise products and services, help enterprises to contact the customer and so on, it can be said that the purpose of a layer. The practical example of this is also a lot of: a small business, several series, dozens of products, we hope to build a website to promote their products. This site updates will be relatively less, it actually is the use of the network without borders, 24 hours online, the cost is very low, the equivalent of building an online brochure, the pertinence is very strong, the key lies in its publicity.

營銷型網站建設的目的應該就是發展電子商務了。中國現在約有超過兩億的用戶接入了因特網,今后會更為壯大。成為其中的一員,也為了向他們表明您樂于為他們服務,需要為他們而登上互聯網。要知道您的競爭對手也會這樣做。
Marketing type website construction purpose should be the development of electronic commerce. China now has about more than two hundred million of users access to the Internet, in the future will be stronger. One of them, but also to show them that you are willing to serve them, they need to on the internet. To know your competitors will do.

構建商業網絡。商業過程的很大一部分是商業交往。每個精明的商人都懂得進行廣泛聯系和接觸的重要性。您可以在萬維網上每天24小時既便宜又輕松地向成千上萬的人發名片。
Construction of commercial network. A large part of the business process is the commercial intercourse. Importance of each shrewd businessmen have extensive contacts and contact. You can send the card to the tens of thousands of people in the World Wide Web 24 hours a day, which is cheap and easily.

提供商業信息。什么是商業信息想一想廣告吧。您經營什么業務怎樣與您聯系您在哪里辦公今天您又有什么特別交易如果能讓知道他們應該與您做生意的每一條理由,那就一定能夠做成更多的生意。利用網站,您就可以做到這一點。
Provides commercial information. What is the business information to advertising. Your business what business how to contact with you where you work today you have any particular transaction if can let know they should have every reason to do business with you, it must lead to more business. Using the site, you can do it.

交易全球化。交易在全球化,但時間不可能是全天候的。然而網頁面可以每周7天,每天24小時為、顧客與合作伙伴服務。
Trade globalization. Trading in the globalization, but the time may not be all-weather. However, webpage surface can be 7 days a week, 24 hours a day, customer and partner service.

開拓國際市場。您也許搞不清所有潛在國際市場的郵政、電話和法規制度,但是用一個網頁就可以開始與國際市場對話,在去上網之前您應該決定如何開拓國際市場,因為在網上發布的信息,肯定會給您的事業帶來國際機遇。
To develop the international market. Postal, telephone and regulatory system you may confuse all potential international market, but use a webpage to begin a dialogue with the international market, in to the Internet before you should decide how to develop the international market, because the information on the Internet, will give you the cause of international opportunities.