網站建設的形象主要通過視覺來展現一個企業的內涵、實力、規模等。會受到網站的整體布局和設計創意的影響。網站的整體布局和設計創意都沒一個固定格式可以參考與模仿的，每個行業、每個都有自己的獨特性。一個獨具特色的營銷型網站建設能給瀏覽著留下深刻的印象，因此，設計的內容與形式的有機結合在一起，形成網站獨特的魅力，才是一個企業網站成功的關鍵。
Mainly through the construction site of the image to show a company's visual content, strength, size and so on. Subject site's overall layout and design creative influence. Site's overall layout and design creativity did not refer to a fixed format and imitate, each industry, each with its own uniqueness. A unique marketing website Browse the building give impressed, therefore, Guangzhou Website - Zero creators want to tell you that the design of the content and form combine together to form a unique charm site only is a key to successful business website.

網站的LOGO設計。
LOGO design the site.

網站的logo可以是文、英文字母、符號、圖案，也可以是動物或者人物等等，如網易網用中文“易”字作為logo,其設計理念來源于網站的名稱。
Site logo can be text, letters, symbols, patterns, but also can be an animal or characters, etc., such as Netease network using Chinese "easy" word as a logo, its design concept from the site name.

1、網站的標準色彩搭配。
Site standard color matching.

網站的標準色彩及其重要，直接影響到網站給人第一印象的視覺沖擊。不同色彩的搭配會產生不同的視覺效果。“標準色彩”是能體現網站形象已經企業內涵的色彩。如：肯德基紅色條形，就使我們感到十分貼切，很和諧。
The standard color of important sites, directly affecting the website gives the first impression of the visual impact. Different color combinations will produce different visual effects. "Standard Colors" is to reflect the content of the website image has corporate colors. Such as: KFC red stripe, it makes us feel very appropriate, very harmonious.

網站的標準色不是越多越好，太多會讓人眼花繚亂，要控制在三種以內。網站的logo、標題、主菜單和主色塊要用標準色彩，給人一個統一的視覺效果。而其他色彩的使用，只是為了點綴和襯托主色調。網頁標準色主要有藍色、黃/橙色、黑/灰/白色三大系列色等。要注重色彩的合理搭配。
Site standard color is not possible, too much will dazzling, to control the three or less. Site logo, title, use the main menu and the main color standard color, giving a unified visual effect. While other colors are used, only to set off the main colors and embellishment. Web standard colors are blue, yellow / orange, black / gray / white color and other three series. To pay attention to the color of a reasonable match.

2、網站的標準字體選擇。
Site standard font selection.

網站標準字體(網站標志、標題、主菜單等等)一般默認字體是宋體。然為體現出一個網站的獨特風格，可以根據需要選擇一些特殊的字體，譬如，為了體現設計精美可以選用廣告體，為了體現親和度可以選手寫體，為了體現專業性可以選用粗體仿宋，等等。
Site standard fonts (website logo, title, main menu, etc.) usually the default font is Arial. However, in order to reflect the unique style of a website, you can choose according to need some special fonts, for example, can be used in order to reflect beautifully designed ad body, in order to reflect players affinity can write the body, in order to reflect the professional can use bold italics, etc. and so on.

3、網站的廣告詞設計。
Website design ad.

網站的宣傳標語體現了產品的內涵與精神，往往用一個詞或一句話就體現出來。如電熨斗“百衣百順"，七喜汽水：“這不是可樂。”等等。
零度創想告訴你，以上四個點是樹立一個網站形象的關鍵，俗話說人靠衣裝，馬靠鞍，網站的表面文章，設計師要認真對待。
Site tagline reflects the product content and spirit, tend to use a word or sentence reflected. Such as iron "100 clothing Baishun" Hedy soda: "This is not Coke." And so on.
Zero creators want to tell you that the above four points are crucial to establish a Web presence, saying clothes make the man, horse saddle, the site's superficial, the designer should be taken seriously.