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新網站做seo優化的方法

來源:尚品中國| 類型:網站百科| 時間:2013-07-31
 “百度快照變慢了、百度收錄問題、關鍵詞掉了”,這是在盧松松留言本被經常問及的問題,新手站長往往會因此吃不下飯、睡不著覺,網站制作的推廣是一個漫長的過程,“心急吃不了熱豆腐”,不要整天想著一建站就有巨大的流量。同樣網站的SEO網站優化過程也是相當漫長的,我想這正是新手站長焦慮的原因所在。
"Baidu Baidu snapshot slow, included problems, keywords off", this is the frequently asked questions in the Lu Songsong message, novice stationmaster often can not eat, can't sleep sleep, promote the production site is a long process, "eat hot tofu", don't think all day a site has huge traffic. SEO website optimization the same site process is very long, I think this is why new Adsense anxiety.

為什么百度收錄慢,Google收錄快?
Why baidu included slow, Google included fast?

Google對新站的收錄時間很快,而百度的收錄是最慢的,這是涉及搜索引擎算法了,屬于核心機密,大多數站長沒辦法說清楚,我也只能猜測其原因。
Time is Google for new sites quickly, and Baidu included is the slowest, it is related to the search engine algorithm, which belongs to the core confidential, most webmaster can't say clearly, and I can only guess at the reason.

首先了解一下搜索引擎的“沙盒”,沙盒就是暫時把你網站在搜索引擎里隱藏起來讓用戶搜索不到,但不代表被搜索引擎“K”了只是暫時存放下罷了,明白了吧,所以新站長如果遇到有快照、有更新,但搜不到,并不是降權,只是暫時進入“沙盒”了而已,不必擔心。
First look at the search engine "sandbox", the sandbox is temporarily put your web site in the search engines hidden allows users to search not to, but not on behalf of the search engine "K" is only a temporary storage under it, understand it, so new webmaster if have a snapshot, update, but not found, and not drop right, only temporarily in a "sandbox" only, do not have to worry about.

我想,Google之所以收錄快是因為它先收錄站點,在放入“沙盒”,而百度則是先把新站放入“沙盒”,再收錄。
I think, the reason Google included fast because it collected first site, in place of "sandbox", and Baidu is the first new station into a "sandbox", and included.

新站的SEO應如何操作?
The new SEO should be how to operate?

第一步:結合自身網站內容尋找一些關鍵詞(最好不要找太熱門關鍵詞),在百度、Google中搜下,如果搜索結果中出現的全是網站主頁,就放棄;如果大部分都是內頁,這個關鍵詞則可以用。
According to its own web site looking for some key words (best not to look too popular keywords), in Baidu, Google search, if the search results appear in the home page is all web site, give up; if a majority of all the inside pages, this keyword can be used.

第二步:找到排名前三位的網站,把它們的Title、description拷貝下來,整理成適合自己的,一定要比原來的網頁排布更優秀、更合理。然后,做好鏈接。
Find the top three websites, their Title, description copy down, prepare a suitable for their own, must be more outstanding, than the original webpage layout more reasonable. Then, do the link.

第三步:新站基本都沒外鏈,也無法控制,可以暫時放棄,但內鏈是可以控制的。做內鏈最重要指標是網站各個鏈接不出現死鏈接、相互精準鏈接。這樣才搜索引擎眼里就更優秀了。
New basic didn't the chain, also can't control, can give up temporarily, but the chain can be controlled. Internal chain is the most important index website each link does not appear dead links, links are accurate. So that the search engine's eyes more outstanding.

第四步:再做做meta優化、頁面布局優化、內部鏈接優化、等等,把你能所想到的優化方法都用上。同時保證網站內容更新,不要太頻繁、也不能不更新。
To do some meta optimization, page layout optimization, internal links optimization, and so on, the optimization method can you think use. At the same time ensure website content update, not too frequent, also cannot update.

第五步:適當主動提交到搜索引擎入口、交換同類型的友情鏈接,優化網站最好是先建站再優化、最后在推廣,這即符合網站自然發展規律,同時被“K”的風向也要低。
Appropriate active submitted to the search engine entrance, exchange the same type of links, website optimization is the best to stick to optimization, the last in the promotion, which conforms to the website the natural development law, also be "K" in the direction of the wind to low.

好了,等一段時間搜索引擎更新后,就會發現你的網頁在首頁了,但搜素引擎會不斷根據用戶的變化而變化,當你學習別人的SEO技術時不要盲從,先分析下是否適合自己、是否符合用戶體驗,然后在做相應修改。
Well, for a period of time after the search engine update, you will find your webpage in the home page, but search engine will continuously according to user changes, when you learn from others don't follow SEO technology, the first analysis is suitable for yourself, whether to conform to the user experience, then make the corresponding revision.

網站不要頻繁修改。
The website not to frequent revision.

上面提到要適時對SEO做相應修改,但新站長往往會頻繁修改,一旦發現收錄不給力就開始改,這是大忌?。?br /> To timely mentioned above to make corresponding changes to the SEO, but new Adsense tend to frequent revision, once found that included suck began to change, this is taboo!

如果網站頻繁修改,如Title、description和頻繁更換模板,都會讓百度暫時停止你網站的快照更新,這一等可能是一周、一個月甚至更長時間后,它才會從新計算網站權重,再開始更新快照,并調整搜索結果排名。
If the site frequent revision, such as Title, description and frequent replacement of template, will let Baidu temporarily stop your website snapshot update, this is probably a week, a month or even longer, it will be the new site weight calculation, and then began to update the snapshot, and adjust the search results ranking.

最后的忠告:
The final piece of advice:

沒有任何一家SEO公司或個人可以保證,某個關鍵詞一定能做到第一位,影響關鍵詞排名的因素太多了,而且搜索引擎的算法也經常在變,所以你即使做了SEO也未必能有好排名。
No one can guarantee that SEO company or individual, a keyword can do it first, too many factors influencing the keywords ranking, and search engine algorithm also change often, so even if you do SEO may not be able to have a good ranking.
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