用戶是網站運營的核心體系，隨著各大搜索引擎對算法的嚴格要求，seo優化的競爭力也逐漸增大，要想戰勝競爭對手，網站的站內設計也成為競爭的核心力量。用戶到底需要什么樣的站點，怎樣的站點設計才能滿足用戶的需求，站長不防換個角度去思考，設想自己是搜索用戶，找到符合用戶體驗的設計理念。
The user is the core system of the website operation, with the strict requirements of each big search engine on the SEO optimization algorithm, the competitiveness is gradually increasing, in order to beat the competition, the design of the site has also become the core power of competition. What kind of site to the needs of users, the site design to meet the needs of users, owners do not prevent change an angle to think, if you are users search, find the design idea of the user experience.

網站制作的理念應該是以客戶為標準，而不是一味的遵從設計者的喜好，事實證明往往按照設計者設計的網站，并不能被用戶所接受，更不能被搜索引擎蜘蛛所接受，設計者除了要考慮網頁的基本架構、文字布局、色彩匹配等，還要考慮到網站元素是否能讓用戶有舒適的體驗。
Website design philosophy should be the customer standards, rather than blindly follow the preferences of the designer, designers often proved according to the site, and can not be accepted by the user, but can not be accepted by the search engine spiders, designers should not only consider the webpage of the basic framework, text layout, color matching, but also considering the elements of a web site is to allow the user to have a comfortable experience.

設計理念要兼顧用戶和蜘蛛
The design concept to both the user and the spider

站內設計讓用戶能方便的瀏覽內容，導航設計模式可以在最短的時間內找到內容，用戶進入網站后可方便的找到資訊內容，或者可直接購買產品，這樣的營銷型網站建設理念看上去是很符合用戶體驗的。但往往事實并非如此，很多網站設計能滿足客戶的需求，蜘蛛卻不能正常的抓取，結果這樣的網站導致不能與蜘蛛相連，不能和蜘蛛帶來的客戶更好的接觸，導致網站跳出率高。對于搜索引擎喜好的網站，網站的關鍵詞布局都是很有層次的，用戶經常搜索的關鍵詞可以放置主頁布局，按照此來逆推網頁的主次。兩者兼顧的網頁設計才能算上是舒適的用戶體驗。
The station design so that users can easily browse content, navigation design pattern can be found in the most short time, after the user to access the site can easily find information content, or direct purchase products, such a marketing type website construction idea seems to be very much in line with the user experience. But that is not the case, a lot of web design can meet the needs of customers, the spider is not normal to grab, results of this website which could not be connected with spiders and spider, cannot bring better customer contact, causing the site jump out rate is high. For the search engines like the website, web site keywords layout is very level, users often search keywords can be placed the homepage layout, according to the inverse of the primary and secondary webpage. Webpage design can both calculate is comfortable user experience.

設計理念要兼顧內鏈建設
The design concept to construction of the inner chain

在搜索引擎外鏈建設不易獲取時，站內優化完善成為設計的主要目標，以前的站長優化是積極的從站外添加鏈接，導入鏈接是可增加網站權重，但站內鏈接也是受到搜索引擎重視的，設計網站是兼顧到站內的內鏈布局，可使網站整體獲得搜索引擎的認可，給網站建立方便、全面的導航鏈接、使每個頁面離首頁的距離不超過5次點擊，頁面之間形成網狀的結構。網站底部不可缺少的是網站地圖頁面，將所有的頁面分類列出來，方便蜘蛛對網站結構的抓取，
讓搜索引擎和用戶更方便的對內頁進行檢索。
In the search engine chain construction is not easy to gain, in the station optimization improvement has been the main design target, the webmaster optimization previously is positive from the station to add links, links can increase website weight, but the station link is affected by search engine, web site design is to take into account the chain layout station, can make the whole site for search engine recognition, establishing a convenient, comprehensive navigation links to websites, so that each page is not more than 5 clicks away from home in the distance, reticulation structure between pages. The site at the bottom of the essential is the site map page, page classification of all listed, convenient spiders crawl the site structure,
Let the search engine and users to more easily on the inside page retrieval.

設計代碼要對搜索引擎友好
Design code for search engine friendly

使用CSS設計摒棄框架的網站，對搜索引擎來說友好度更高，在css網頁中我們要將標題標簽用H標簽來標注，現在很多設計者對H標簽的重視度不夠，通過H標簽可以控制頁面重要的標題，很清楚明了的告訴蜘蛛網頁的主關鍵詞。設計者在對頁面URL地址設計時，最好是設計成靜態頁面，動態頁面會使蜘蛛望而止步，因而很難在搜索引擎上獲得相應排名，靜態的URL地址更利用蜘蛛抓取，也利用用戶對地址的記憶。
Using CSS to design the abandon framework sites, to the search engine friendly degrees higher in CSS webpage, we will use H tags to mark the title tag, now many designers of H tags and insufficient attention to, control the page important title can pass the H label, very clearly told the Lord keywords spider webpage. Designers in the design of the page address of the URL, the best is designed as static pages, dynamic pages can make the spider away, so it is difficult to obtain the corresponding ranking in the search engines, URL static address by spiders crawl, also use the user to address memory.

企業營銷型網站在對產品頁面的設計上，往往不能很好的兼顧用戶和搜索引擎，圖片和flash展示的產品可能會更符合用戶的體驗，但是對搜索引擎來說卻是很難抓取到的內容，所以對必須使用flash的頁面，可給頁面添加flash的純文字版網頁，并連接到原來的flash頁面。對于產品導航鏈接到內頁的導航，盡量不要直接使用圖片導航，如果為了兼顧用戶和蜘蛛可同時添加圖片和文字錨文本導航。
Enterprise marketing type site in the design of the product page, often can not be good both users and search engines, pictures and flash display products may be more in line with the user experience, but it is to the search engine is hard to grab the content, so you must use the flash page, can be added to the flash page pure text version of webpage, and connection to the original flash page. For the navigation links to the inside pages of navigation, try not to directly use image navigation, if in order to both the user and the spider can also add pictures and text anchor text navigation.

新的seo優化時代下，站長需要進行換位思考，不僅要思考怎樣的站點符合用戶體驗，也要換位思考網站的定位、提供的產品、提供的核心服務等是否能符合用戶搜索習慣，多思考才能讓自己跟網站同時進步。
The new era of SEO optimization, webmaster need for empathy, not only to think about how the site meet user experience, but also to locate, empathy website to provide products, provide core services can meet the user search habits, thinking can let oneself with network station and progress.