摘要：在網絡營銷中，想要讓企業網站制作為企業帶來一些潛存在的客戶，帶來更多的企業訂單，從而創造企業利潤，從大局上看，現在的企業都認識到了企業網站的重要性，但是很多企業建立網站推廣的同時卻忽視了傳統資源的營銷，今日作者先就傳統資源的挖掘來談談企業網站與傳統資源如何進行融合。
Abstract : in the network marketing, want to let the enterprise website brings some potential existing customers for the enterprise, bring more business orders, thus creating the profits of enterprises, from the overall perspective, now enterprises have realized the importance of enterprise website, but many enterprises to establish a website promotion and ignore the traditional resource marketing today, the first mining traditional resources to talk about enterprise website and traditional resources integration.

企業的客服接待也是對傳統資源的一個挖掘，當客戶需要了解公司的產品或者資源的時候，傳統的網站推廣客服人員就派上了用場，客服是什么?是真正為客戶服務的人，我們要向客服樹立顧客是上帝的思想，可以通過傳統的QQ、QQ郵件、MSN等聯系方式與客戶進行友好的網絡營銷溝通交流，這就是企業網站利用傳統資源與客戶達成共識的一個方式，我建議還可以在網站中加入現代的一些產品核心，與傳統資源相輔相成。
Enterprise customer service reception is a mining of traditional resources, when a client needs to understand the company's products or resource, traditional website promotion service personnel comes in handy, what is customer service? Is really for customer service, we want to establish the customer is God's idea of customer service, through traditional QQ, QQ mail, MSN contacts with customers to the network marketing communication friendly, in a way that is enterprise website using traditional resources and customers to reach a consensus, I suggest can also join the modern some product core in the web site, and complement the traditional resources.

當企業網站具有一定的流量的時候，我們這個時候的業務員就要上了，比如網站很多客戶游覽網站的時候都會給網站留言，留下自己的需求和聯系方式，而我們業務部的業務員是干什么的，就是挖掘這些可以利用的網絡營銷資源進行宣傳攻略，從傳統的方式出發就是業務員上門推銷，我們可以帶上企業的互聯網宣傳手冊、企業經典案例進行宣傳，在向客戶推銷的時候業務員要注意融入自己的企業網站，因為這些客戶是從網站推廣了解到企業的，那么網站推廣也是向客戶進行交流的一個重要手段。
When an enterprise with a certain volume, we this time the clerk to the site, like many customers visit the web site will give website message, leave your demand and contact way, and our business department salesmen is stem what of, is mining these can use network marketing resources publicity strategy, from the traditional way that business door-to-door salesmen, we can bring enterprise Internet brochures, corporate classic case for publicity, the clerk 's time to sell to customers should pay attention to integrate into their own enterprise website, because these customers is to understand from the website promotion to enterprise, an important means of so website promotion and customer communication.

隨著互聯網的不斷發展，新的資源也不斷呈現，我作為一名老站長始終認為傳統資源也有自己的網絡營銷方式，不能放棄，我們應該將傳統資源與新的資源形成融合，達到共贏和平衡的局面，建設發展一個企業網站推廣最忌諱的就是單方面的采取一種發展方法，這是走極端，不管是網站的設計發展、宣傳發展、營銷發展都必須不斷的挖掘傳統資源并進行一定的延伸與拓展。
With the continuous development of the Internet, new resources have been presented, I took an old webmaster has always believed that traditional resources also have their own network marketing way, can not give up, we should combine traditional resources and new resources integration, to achieve a win-win situation and balance, construction and development of an enterprise website promotion of the most taboo it is unilateral to adopt a development method, it is to go to extremes, whether design development, web site promotion, marketing development must continue to excavate the traditional resources and the expansion of certain.

利用手機營銷方式與企業網站發展進行融合式的營銷，手機營銷是傳統資源的一種延伸拓展，大家都知道手機網絡營銷的前身吧，那就是廣播營銷，我們利用手機營銷發展企業網站的時候要注意幾點內容：
The fusion of marketing by the development of mobile phone marketing way and the enterprise website, mobile phone marketing is an extension of traditional resources, we all know that mobile phone network marketing 's predecessor, that is broadcast marketing, we use time mobile phone marketing development of enterprise website to pay attention to the following points:

1.企業網站形象與手機宣傳片相互結合。
Combined image of corporate website and mobile phone videos.

2.手機宣傳要真實，要結合企業網站的產品宣傳，不要手機上有這個產品，而企業網站上沒有，那就造成了網站推廣的虛假。
Mobile phone advertising must be true, according to the company website product promotion, the products not mobile phone, while enterprises are not on site, it caused a website promotion false.

3.手機宣傳要結合網站網絡營銷內容規劃，每一個企業網站都有自己企業核心和企業新聞，我們在利用手機營銷方式的時候就可以將自己企業網站的企業核心和企業新聞融入其中，最終形成影響用戶潛意識的一個局面。
Mobile phone advertising to combine marketing planning website network, every enterprise web site have their own core and business news, we in the use of mobile phone marketing way can make their corporate site of the enterprise core and press into them, leads to a situation of households with the unconscious.

總結：作為信息時代的一種產物以及消費者習慣的促成，企業網站推廣建設進行網絡營銷在中小企業突破困局的這場持久戰中肯定是大有作為的，形成對傳統營銷方式的一種延伸或者擴展。
Summary: contributed as a product of the information age and the habits of consumers, the enterprise website promotion construction in the long war SMEs to break through the predicament is certainly do network marketing, forming an extension of the traditional marketing way or extension.
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