作為網絡世界的支撐點的網站，更是人們關注的熱點：政府利用網站宣傳自己的施政綱領，日益成為與百姓交流的直通車；企業利用網站宣傳自己的形象，挖掘無限商機；個人利用網站展示個性風采，創建彼此溝通的橋梁。越來越多的人希望擁有網站，開辟網絡世界里的一片天地。如何設計一個出色的網站呢？關于這個問題，人們討論的很多，可以討論的內容也很多，加之網絡技術的飛速發展，很難提出一個絕對權威和正確的設計思路，根據過去的經驗和自己的思路總結出以下幾個思路：
As a network of support for the web site in the world, but also people concerned hot: the government used website propaganda their platforms, increasingly become the through train communication with the people; Enterprise use website propaganda his image, mining the unlimited business opportunities; Personal use website show individual character style, create each other's bridge of the communication. More and more people wish to have a web site, open up the network in the world of a slice of heaven and earth. How to design a good website? On this question, people to discuss a lot of, can discuss the contents and many, together with the rapid development of network technology, it is difficult to put forward a absolute authority and the correct design idea, based on past experience of his thoughts and summarized the following a few ideas:

一、定位網站的主題和名稱（The theme of the website localization and names）

網站的主題也就是網站的題材，北京網站設計開始首先遇到的問題。網站題材千奇百怪,琳瑯滿目，只要想的到，就可以把它制作出來。題材可以有成千上萬種。這么多題材，如何選擇呢？遵循的原則如下：
 The theme of the website is the subject of website, Beijing website design began the first meet problem. Website various themes, full of beautiful things in eyes, as long as wanted, you can take it produced. Subjects can have thousands of kinds of. So many subjects, how to choose? The principles of the following:

1、主題要小而精 網站的最大特點就是新和快，目前最熱門的個人主頁都是天天更新甚至幾小時更新一次。最新的調查結果也顯示，網絡上的"主題站"比"萬全站"更受人們喜愛，就好比專賣店和百貨商店，如果我需要買某一方面的東西，肯定會選擇專買店。
Subject to small and fine web site that the biggest characteristic of new and faster, at present the most popular personal homepage is updated every day even updated once a few hours. The latest survey result also shows, on the network "theme stand" than "sure-fire stand" more popular, like stores and department stores, and if I need to buy a hand things, will choose only buy store.

2、題材最好是你自己擅長或者喜愛的內容 興趣是制作網站的動力，沒有熱情，很難設計制作出優秀的網站，這樣在制作時，才不會覺得無聊或者力不從心。
Is your best subject at or the content of the love interest is making the power of the web site, no passion, it is difficult to design a good website, so in production, don't feel bored or ambition.

3、題材不要太濫或者目標太高 如果題材已經確定以后，就可以圍繞題材給網站起一個名字。網站名稱，也是網站設計的一部分，而且是很關鍵的一個要素。和現實生活中一樣，網站名稱是否正氣，響亮，易記，對網站的形象和宣傳推廣也有很大影響。我的建議是：1、名稱要正 2、名稱要易記 3、名稱要有特色 4、要適合SEO、UEO。
Don't abuse or subject matter too high if theme has identified target after, it can be subject to a website on a name. Web site name, is also part of the web design, and it's one of the crucial factors. As in real life, the web site name is upright, loud and clear and easy, of the site's image and promotional also has very big effect. My advice is: 1, the name is 2, to name to want to remember 3, 4, to name a characteristics should be suitable for SEO, UEO.

二、定位網站的CI形象（The CI website localization image）

所謂CI(corporate identity)，意思是通過視覺來統一企業的形象。一個杰出的網站，和實體公司一樣，需要整體的形象包裝和設計。準確的，有創意的CI設計，對網站的宣傳推廣有事半功倍的效果。具體的做法是：
The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. The specific methods:

1、設計網站的標志(logo) 就如同商標一樣，標志是你站點特色和內涵的集中體現，看見標志就讓大家聯想起你的站點。
Web design mark (logo) as trademark, the sign is the characteristic and the connotation of your site embodiment, saw signs so everyone associate with your site.

2、設計網站的標準色彩 網站給人的第一印象來自視覺沖擊，確定網站的標準色彩是相當重要的一步。提醒一點要注意色彩的合理搭配。
Web design standard colour to web site the impression from visual impact, sure web standards is quite important step color. Remind a bit to pay attention to colorific reasonable collocation.

3、設計網站的標準字體 和標準色彩一樣，標準字體是指用于標志，標題，主菜單的特有字體。
Web design standard font and standard colour, standard font that is used for mark, title, the main menu of the special font.

4、設計網站的宣傳標語 也可以說是網站的精神，網站的目標。用一句話甚至一個詞來高度概括。類似實際生活中的廣告金句。
Web design publicity slogans also say, is the spirit of the site, the goals of the web site. Use a word or even a word to highly generalization. Similar ads gold in actual life sentences.

三、確定網站的欄目（Determine the column of web site）

建立一個網站好比寫一篇文章，首先要擬好提綱，文章才能主題明確，層次清晰。如果網站結構不清晰，目錄龐雜，內容東一塊西一塊。結果不但瀏覽者看得糊涂，自己擴充和維護網站也相當困難。網站的題材確定后，并且收集和組織了許多相關的資料內容，但如何組織內容才能吸引網友們來瀏覽網站呢？欄目的實質是一個網站的大綱索引，索引應該將網站的主體明確顯示出來。一般的網站欄目安排要注意以下幾方面：
Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult. The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the site should be clearly displayed. General website column arrangement should pay attention to the following aspects:

1、要緊扣主題（To on track4）

將你的主題按一定的方法分類并將它們作為網站的主欄目。主題欄目個數在總欄目中要占絕對優勢，這樣的網站顯的專業，主題突出，容易給人留下深刻印象。
Will your theme according to certain method classification and use them as the Lord of the web column. The number of columns in the overall theme of the column to dominated, such a web site the significant professional, the subject is prominent, easy to give a person leave deep impression.

2、設立最近更新或網站指南欄目
Set up recently updated or website guide columns

設立"最近更新"的欄目，是為了照顧常來的訪客，讓你的主頁更有人性化。如果主頁內容龐大，層次較多，而又沒有站內的搜索引擎，設置"本站指南"欄目，可以幫助初訪者快速找到他們想要的內容。
Set up "recently updated" column is to take care of the visitor often, let your home page is more humane. If your home page content huge, level is more, and no stand inside the search engine, setting, "this site guide" column, can help quickly find they want to symbolise the content.

3、設立可以雙向交流的欄目比如論壇，留言本，郵件列表等，可以讓瀏覽者留下他們的信息。
Can set up the column of bilateral exchanges such as BBS, guestbook, mailing list, and can let your visitors leave their information.

4、設立下載或常見問題回答欄目
Download or set up the common problems answer columns

網絡的特點是信息共享。如在你主頁上設置一個資料下載欄目，便于訪問者下載所需資料。另外，如果站點經常收到網友關于某方面的問題來信，最好設立一個常見問題回答的欄目，既方便了網友，也可以節約自己更多時間。
The characteristics of the network is sharing information. As in your home page set on a material download columns, facilitate visitors download material. In addition, if the site often receive certain aspects of the problem about the letter, the best set up a common problem answer column, which is convenient for the net friend, also can save yourself more time.

四、確定網站的目錄結構（Determine the directory structure of a web site）

網站的目錄是指你建立網站時創建的目錄。例如：在用frontpage98建立網站時都默認建立了根目錄和images(存放圖片)子目錄。目錄結構的好壞，對瀏覽者來說并沒有什么太大的感覺，但是對于站點本身的上傳維護，內容未來的擴充和移植有著重要的影響。下面是建立目錄結構的一些建議：
Web directory is to point to a website you when the directory to create. For example: in a web site frontpage98 when the default set up the root directory and images (store pictures) subdirectories. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect. Below is a list of some of the Suggestions established structure:

1、不要將所有文件都存放在根目錄下，會造成文件管理混亂
Don't put all the files are stored in the root directory, can cause file management confusion

你常常搞不清哪些文件需要編輯和更新，哪些無用的文件可以刪除，哪些是相關聯的文件，影響工作效率。另外，上傳速度慢。服務器一般都會為根目錄建立一個文件索引。當您將所有文件都放在根目錄下，那么即使你只上傳更新一個文件，服務器也需要將所有文件再檢索一遍，建立新的索引文件。很明顯，文件量越大，等待的時間也將越長。所以，盡可能減少根目錄的文件存放數。
You often do not clear which files need to edit and renewal, which useless files can be deleted, which is linked to the file, influence the work efficiency. In addition, upload speed. Server will generally for the root directory to establish a file index. When you put all the files in the root directory, so even if you only upload update a file, server also need to put all the files to retrieval again and create a new index files. Obviously, the greater the amount documents, wait for the time will be the more long. So, as far as possible to reduce the number of storage root directory.

2、按欄目內容建立子目錄
According to the content column establish subdirectories

子目錄的建立，首先按主菜單欄目建立。例如:企業站點可以按公司簡介，產品介紹，價格，在線定單，反饋聯系等建立相應目錄。其他的次要欄目，類似what's new，友情連接內容較多，需要經常更新的可以建立獨立的子目錄。而一些相關性強，不需要經常更新的欄目，例如：關于本站，關于站長，站點經歷等可以合并放在一個統一目錄下。所有程序一般都存放在特定目錄。例如：CGI程序放在cgi-bin目錄。所有需要下載的內容也最好放在一個目錄下。
The establishment of the directory, according to the main menu first established columns. For example: enterprise sites may according to company's introduction, product introduction, price, online order, such as the establishment of corresponding feedback contact list. Other secondary columns, similar to what 's new content more, connect, friendship needs to be updated frequently can establish independent subdirectories. And some strong correlation, don't always need to update the columns, for example: about this site, about the webmaster, etc can be combined on site through a unified directory. All the programs are usually stored in specific directory. For example: CGI program in CGI-bin directory. All need to download content also had better be put in a directory.

3、在每個主欄目目錄下都建立獨立的images目錄
Each column in the directory is the establishment of an independent images directory

為每個主欄目建立一個獨立的images目錄是最方便管理的。而根目錄下的images目錄只是用來放首頁和一些次要欄目的圖片。
Each column for the Lord set up a separate images directory is the most convenient management. And the root directory of the images are just used to put home page directory and some minor column picture.

4、目錄的層次不要太深
Directory level not too deep

目錄的層次建議不要超過3層，維護管理方便。
Directory of the proposal is not more than 3 layers level, convenient maintenance and management.

5、不要使用中文目錄
Don't use Chinese directory

6、不要使用過長的目錄
Don't use a long list

五、確定網站的鏈接結構（Sure web link structure）

網站的鏈接結構是指頁面之間相互鏈接的拓撲結構。它建立在目錄結構基礎之上，但可以跨越目錄。建立網站的鏈接結構有兩種基本方式：
Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways:

1、樹狀鏈接結構
Tree link structure

類似DOS的目錄結構，首頁鏈接指向一級頁面，一級頁面鏈接指向二級頁面。這樣的鏈接結構瀏覽時，一級級進入，一級級退出。優點是條理清晰，訪問者明確知道自己在什么位置，不會"迷"路。缺點是瀏覽效率低，一個欄目下的子頁面到另一個欄目下的子頁面，必須繞經首頁。
The directory structure of a similar DOS, home page links to level 1 page, level 1 page links to level 2 pages. This link structure browsing, YiJiJi into, YiJiJi exit. The advantage is a clear and organized, the visitor clear know what position, not "fan" way. Defect is browsing low efficiency, a column of the child pages to another section of the child pages, must by the home page.

2、星狀鏈接結構
Star shaped link structure

類似網絡服務器的鏈接，每個頁面相互之間都建立有鏈接。這種鏈接結構的優點是瀏覽方便，隨時可以到達自己喜歡的頁面。缺點是鏈接太多，容易使瀏覽者迷路，搞不清自己在什么位置，看了多少內容。
Similar web server link, each page have established a link between each other. This link structure is the advantage of browsing convenient, can arrive at any time you like page. Defect is links too much, easy to make browsers get lost, do not clear himself in what position, see how much content.

這兩種基本結構都只是理想方式，在實際的網站設計中，總是將這兩種結構混合起來使用，達到比較理想的效果。比較好的方案是：首頁和一級頁面之間用星狀鏈接結構，一級和以下各級頁面之間用樹狀鏈接結構。
The two basic structure is the ideal way, in the actual web design, will always be the two structures using mixed up, which is the ideal effect. Good plan is: home page and level 1 page with star shaped link between structure, level and at all levels between the page with tree link structure.

六、設計網站的整體風格（The integral style of the web design）

風格(style)是抽象的，是指站點的整體形象給瀏覽者的綜合感受。這個"整體形象"包括站點的CI(標志，色彩，字體，標語)，版面布局，瀏覽方式，交互性，文字，語氣，內容價值，存在意義，站點榮譽等等諸多因素。如何樹立網站風格呢？我們可以分這樣幾個步驟：
Style (style) is abstract, it is to point to the site's overall image to the visitor's comprehensive experience. The "overall image" includes the site's CI (symbol, colors, fonts, slogans), page layout, browsing way, interactivity, text, tone, content value, the meaning of existence, honor and so on many factors site. How to set up the site style? We can share such several steps:

1、確信風格是建立在有價值內容之上 一個網站有風格而沒有內容，就好比繡花枕頭一包草，好比一個性格傲慢但卻目不識丁的人。你首先必須保證內容的質量和價值性，這是最基本的。
That style is built on a value on a web site content has no style and content, like embroidered pillow a pack of grass, like a character arrogant but couldn't read. First you must ensure that the quality of the content and value sex, this is the most basic.

2、你需要徹底搞清楚自己希望站點給人的印象是什么
You need a thorough make clear oneself hope site gives the impression of  What?

3、在明確自己的網站印象后，開始努力建立和加強這種印象.
In clear your own web site after impression, began to establish and strengthen this impression.

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