21世紀是個互聯網時代。如果你是打算為企業建立一個商業網站，則更加要注重網站制作的VI設計。設計作為一個生產的環節，為了銷售的目的卻受到各種各樣的制約，而形成一種功能性的單純設計。因而，平面設計除了功能性的目的外，如何使作品具備雋永的藝術趣味，顯得尤為重要。也許，平面設計不能像純藝術那樣自由發揮，但是，平面設計也一樣可以在限制中流露真情，這也是設計師迫求的一個核心課題：通過各種形式手段，傳達完整、準確的信息，同時滿足人們審美的精神需求。要想以情動人。
21 century is the age of the Internet. If you are going to for enterprises to establish a commercial site, is much more should pay attention to the website design VI. Designed as a production of the link, to the purpose of sales, by all kinds of restriction, and the formation of a functional simple design. Therefore, plane design in addition to the purpose of functional sex outside, how to work with the art of meaningful interest, is particularly important. Perhaps, plane design can not like pure art that free play, however, plane design also can be in the restrictions to show your emotions, this also is stylist pursuit of a core subject: through various forms means, convey complete and accurate information, and at the same time satisfy people aesthetic spiritual needs. Want to by affection and moving.

網站的VI設計重要嗎？要回答這個問題，就先得回答：網站的外觀重要嗎？一個網站的內容固然重要，但是如果沒有一個好看而吸引的外表，哪怕有著再好的內容，有著再好的結構，相信整個網站的瀏覽效果也會大打折扣，瀏覽者的閱讀興致也會大減。就等于一個內涵豐富但卻外表平庸的人在一個公共場所出現，是難以引起別人的注意的一樣。人們稱互聯網經濟為注意力經濟，如何吸引大眾的注意力，除了內容是一個重要的因素外，外觀也同樣起著舉足輕重的作用。網站的外觀非常重要，因此，網站的VI設計也非常重要。
Website design VI important? To answer this question, they first have to answer: the look of the site is important? A web site's content is important, but if no one good-looking and attract appearance, even if has again good content, have again good structure, believe that the site's browsing the effect also can sell at a discount greatly, the visitor's reading interest will also big minus. Equal one connotation is rich but appearance of mediocre man in a public place appear, is difficult to attract attention. People say the Internet economy for attention economy, how to attract the public attention, in addition to content is an important factors outside, appearance also plays a very important role. The look of the site is very important, therefore, the web site of the VI design is very important also.

怎樣才是一個好的VI設計呢？一個好的視覺設計，首先要有一個好的視覺效果。一個網站怎樣才算是有一個好的視覺效果？一個最簡單的判別方法是，看她三眼：第一眼，看是否搶眼；第二眼，看是否順眼；第三眼，看是養眼。其實，這三眼就是網站給你的第一感覺。第一感覺很重要，瀏覽者能否接受這個網站，很大程度上，就看有否這種一見鐘情的感覺。如果答案都是Yes，那么，這個網站就是有一個很好的視覺效果了，相信瀏覽者也會耐著性子去看完你整個網站的。
What is a good VI design? A good visual design, the first to have a good visual effect. A web site what is a have a good visual effect? One of the most simple discriminant method is to see her three eye: first, see if grab an eye; Two eyes, look to whether pleasing to the eye; The third eye, see is beautiful. In fact, the three eye is the first site to your feeling. The first feel important, visitors to the site can accept this web site, to a great extent, see have the feeling of this kind of love at first sight. If the answer is Yes, then, this site is to have a good visual effect, believe that your visitors will also resistance to sit to finish see throughout your website.

怎樣才能有一個讓人一見傾心的視覺效果？首先要看整個頁面的顏色是否協調，千萬不可給人刺眼的感覺；其次要看網頁上的的文字是否易于閱讀，文字太細、顏色太淺、頁面太長或超出屏幕寬度，都是有違網站設計的“美學原則”；再次要看圖片，圖片太大、太多、太模糊都會惹來瀏覽者的反感；最后要看“動”與“靜”是否配合得當，無節制地濫用Flash、動態GIF、滾動字幕等效果就會讓人眼花繚亂，但死氣沉沉，毫無生氣的頁面也會讓人感到乏味。
How to have a lets a person see admire visual effect? First look at the whole page color is harmonious, do not give a person dazzling sense; Next on the web site to see whether is easy to read the text, the text is too thin, color too shallow, page is too long or beyond the screen width is contrary to web design "aesthetic principles"; To look at the picture again, the picture is too big and too much, too fuzzy gets to the visitor's antipathy; The last to see "move" and "static" whether cooperate proper, unstinting abuse Flash, animated gifs, scrolling marquee effects such as can let a person dazzling, but inanimate, lifeless page can also make a person feel boring.

上面談到的VI設計僅僅是就一個頁面而言，VI設計的另一方面是看整個網站的所有頁面是否協調與一致。每個頁面都使用相同種排版方式、相同的背景色及近似的按鈕都能增加網頁一致性，樹立統一的風格。這是最基本而有最重要的網站VI設計。
It said about the VI design is only a page is concerned, VI design, on the other hand is to see the whole site whether all of the pages of coordination and consistent. Each page is using the same kind of layout mode, the same background color and approximate button can increase web consistency, set up the unified style. This is the most basic and there is the most important of web site design VI.

如果你是打算為企業建立一個商業網站，則更加要注重網站的VI設計。如果你的企業本身已經有了一個統一的CI設計（Corporate Indentity，企業形象識別），那么，網站的VI設計就應該遵循其CI設計。當然，前提是你必須有一套適用的CI設計。按照我們的經驗，有相當的CI設計并不適合應用到網站的視覺設計之中，這使得網站的設計受到很大限制，因此企業在制定其CI設計時，很有必要聽取專業網頁制作人員的意見，哪怕企業暫時并被有觸網的打算。
If you are going to for enterprises to establish a commercial site, is much more should pay attention to the website design VI. If your enterprise itself has a unified CI design (Corporate Indentity, enterprise image recognition), so, the site should follow the VI design CI design. Of course, the premise is you have to have a suitable CI design. According to our experience, have much CI design is not suitable for application to the website of the visual design, which makes the design of the website is very limited, so enterprises in making its CI design, it is necessary to listen to the opinions of the professional web production staff, even if the enterprise and the net by a temporary plan.

一個好的VI設計，事實上可以憑借CI設計里已經指定的Logo、色彩、或標準字型等予以發展。尤其是色彩部分，使用正確的色彩往往可以得到相得益彰的效果。另外針對Logo本身的一致性所作的設計上變化也是一種變化，總而言之，所有的做法必須能夠發展出一套更具品牌形象的設計，而且能將網站的整體特性完全地容入瀏覽者的腦海里。能讓瀏覽者記住，并能吸引瀏覽者回頭的VI設計，就是一個成功的網站VI設計。
A good VI design, in fact with the CI design have appointed Logo, color, or standard word should be development. Especially of color, use the right colour often can get the effect of bring out the best in each other. In addition to the consistency of the Logo itself for the design of the change is also a kind of change, in short, all the practice must be able to develop a more brand image design, and the web site overall properties can be completely let into the visitor's mind. Can let them remember, and can attract visitors back the VI design, is a successful website design VI.
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